The human connection
Steve McQueen glasses are the result of a strong human bond supplemented by common passions. This adventure brings together automobile and motorcycle collectors, free spirits and cinema lovers.
A human relationship, far from a simple business story. The two creators of the brand, undisputed fans of Steve McQueen, fans of vintage cars, motorcycles and, motorsport, have very quickly established a certain relationship with the McQueen Estate and had her blessing regarding the Steve McQueen Eyewear project.
STEVE McQUEEN EYEWEAR IS NOT JUST AN EYEWEAR BRAND, IT’S A STATE OF MIND.
All these elements form a chic and elegant eyewear collection that evokes the classic spirit of the 60’s and 70’s, inspired by the timeless style of Steve McQueen.
“If you fight fo what you love, you will never lose.”
THE STEVE MCQUEEN BRAND
The official license
To control as possible the exploitation and image of Steve McQueen, the McQueen Estate, files the trademark SMQ (Steve McQueen) in 2019. This same year, MMC’Eyewear is the first one signs the right to design and distribute under official lisense an optical frame collection.
The goal is to put SMQ Eyewear like the unavoidable men collection for the independents opticians.
In 2018, the project around the spirit of Steve McQueen is born, with the desire to perpetuate the legend of this freedom-loving man.
In 2019, laucnh of STEVE McQUeen EYEWEAR collection; models with a chic and elegant style, a heritage of the 1960’s-1970’s perfectly current.
During the 1960s, Steve McQueen left his mark on people’s minds, embodying the perfect “anti-hero” with his undisciplined nature and nonchalant style.
For more than a generation, he was an iconic film character desired by every production studio and quickly became an emblematic and inspirational figure in ready-to-wear fashion.
His originality still inspires many designers today wearing casual and sophisticated collections, and capturing Steve McQueen’s carefree attitude and masculinity.
The various models of our STEVE MCQUEEN EYEWEAR brand are certified under official license.
This authentication accomplishes an intense and passionate work to guarantee the quality of our products. An exclusive license agreement has been signed in March 2019.
DESIGN MADE IN EUROPE
MMC’EYEAR is the result of more than 25 years of experience in the optical world. STEVE MCQUEEN EYEWEAR is now positioned alongside the bigger eyewear manufacturers by its quality and originality.
The values promoted by the company celebrate this spirit of sharing and love within a mixed and multi-generational community.
Impregnated by the ideals and character of this legendary character, MMC’EYEWEAR perpetuates a certain level of high standards by maintaining family values, friendship and simplicity, with that rebellious and spontaneously elegant touch of Steve McQueen’s spirit.
Offers thirty one high-quality designs that incarnate understated elegance with a simultaneously casual and vintage vibe.
Four complementary ranges and her refined details, the frames recall the actor’s free personality as well as his masculin signature : sophisticated, sensitive and relaxed.
All the frames are developed and conceptualized in Europe, for a significant authenticity in reference to Steve McQueen, displaying lines that are as vintage as they are elegant.
The materials are carefully selected: the stainless steel metal with Titanium treatment is made in Japan and the plastics are made of cellulose acetate from Mazzucchelli, screws from Comotec, both in Italy and german hinges from OBE. All parts are assembled by hand in Asia, offering the quality finishes demanded by the brand.
These materials of choice allow the realization of light and pleasant to wear models, providing this unique feeling of freedom.